1. Introduction
We, Anyverse UK Limited, are a registered company in England and Wales (company number: 16416032). "We", "our", and "us" refer to Anyverse UK Limited throughout this policy.
We are committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, and share your personal information, including through the use of cookies, when you visit our website at anyverse.app or use our services.
By using our website or services, you consent to the practices described in this Privacy Policy.
2. Information We Collect
Personal Information
We may collect personal information from you, such as:
- Name
- Email address
- Residential address
- Other information you provide when using our website or services
Content You Provide
If you use features that allow you to input content (for example, our AI Personal Statement Reviewer), we may collect and store:
- Personal statement titles and content
- AI-generated feedback and scores
Communications and Interactions
When you contact us (such as via in-product messaging, chat, email, or surveys), we collect:
- The content of your messages and attachments
- Metadata such as timestamps, delivery details, and channel
- Internal notes we add to provide support
Third-Party Information
We may also receive information about you from third parties, such as social media platforms or advertising networks.
3. How We Use Your Information
We use your personal information to:
- Provide and improve our website and service
- Notify you about changes to our service
- Provide customer support
- Monitor usage of our service
- Detect, prevent, and address technical issues
- Personalise your experience
- Generate product, sentiment, or experience insights (including aggregated or anonymised analytics derived from user communications)
AI Statement Reviewer
When you use our AI Statement Reviewer, we will use your submitted content to:
- Provide you with AI-powered feedback
- Maintain service quality and safety (e.g., abuse prevention and debugging)
- Improve the AI feature's performance and user experience
We will only use your identifiable content for research, or licensing of datasets to third parties if you provide explicit, opt-in consent at the point of collection. If you do not consent, your content will not be used for these purposes.
4. Lawful Bases for Processing (UK GDPR)
We rely on the following lawful bases set out in Article 6 of the UK GDPR:
- (a) Consent: For sending certain marketing communications; for sharing your contact information with partner sites when you indicate interest in their services; and for any use of your identifiable content in AI model training, research, or licensing to third parties. You can withdraw consent at any time.
- (b) Contract: To provide the services you request (e.g., processing your statements and delivering feedback).
- (f) Legitimate Interests: To operate, secure, and improve our services, and to understand usage (balanced against your rights).
5. Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. For content you submit to AI features or customer-support communications, we retain it for up to 3 years from your last sign-in to our website (anyverse.app), unless you request earlier deletion, or unless longer retention is required by law.
6. Sharing Your Information
We may share your personal information with:
- Service Providers: Who help us operate our website and services (including hosting, analytics, customer support, and—when AI features are available—model providers under appropriate data processing terms).
- Partner Sites and Affiliates: If you indicate interest in paid university admissions services during sign-up or onboarding, we may share your contact information (including name, email address, phone number, and other personal information you have provided) with World Class Education (worldclass.education), our partner organisation that provides paid expert university admissions support services. This sharing is based on your consent when you indicate interest in paid services. World Class Education is a legally separate entity that operates independently, and their use of your information will be governed by their own privacy policy.
- Law Enforcement and Regulators: If required by law or to protect our legal rights.
We do not sell your personal data. We will not license or sell identifiable personal statements or communications to third parties without your explicit consent. We may create and share aggregated or anonymised insights (for example, student sentiment trends or support-volume benchmarks) that do not identify you, including with third-party research or commercial partners.
Communications Insights and Research
- Identifiable communications: We only use the content of your messages for internal support, safety, and product-improvement purposes, unless you have explicitly consented to broader research, training, or licensing uses.
- Aggregated insights: We may transform communications into anonymised or aggregated datasets (e.g., sentiment dashboards or trends) and use or license those insights for our own research, to inform partners, or to publish market intelligence, provided they do not identify you.
- Opt-out: You can opt out of future use of your identifiable communications for research or licensing at any time by contacting legal@anyverse.app, subject to the limitations described in Section 5 of this Policy and our Terms of Service.
7. Security
We take reasonable measures to protect your personal information from unauthorised access, use, or disclosure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.
8. International Transfers
Where we transfer personal data outside the UK, we will ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or other legally valid transfer mechanisms.
9. Your Rights
You have the right to:
- Access your personal information
- Correct incomplete or inaccurate information
- Request deletion of your information
- Object to or restrict certain processing
- Withdraw consent where processing relies on consent (including consent to share your information with partner sites)
- Data portability (in certain cases)
- Opt out of receiving marketing communications from us
Note: If you withdraw consent for sharing your information with partner sites, we will not share your information with them going forward. However, we cannot retrieve information that has already been shared with partner sites, and you would need to contact them directly to exercise your rights regarding information they hold.
You can exercise your rights by contacting legal@anyverse.app. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
10. Cookies
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They store information about your browsing activity, such as your preferences and login details, which can make your next visit easier and the site more useful to you.
Types of Cookies We Use
- Essential Cookies: Necessary for website functionality
- Analytics Cookies: Help us understand how users interact with our website
- Advertising Cookies: Track your activity to deliver targeted advertising
- Functionality Cookies: Remember your preferences (e.g., language or region)
How to Manage Cookies
You can manage your cookie preferences by changing your browser settings. You can also opt out of certain cookies by visiting the relevant websites. However, limiting cookies may impact your experience using our website.
Third-Party Cookies
We may use third-party cookies to collect information about your browsing activity. These cookies are set by third-party websites, and we do not have control over them.
11. Children's Data
Our services are not intended for children under the age of 13. If you believe we have collected personal information from a child, please contact us to request deletion.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date of these terms.
Your continued use of our website or services after we post any changes constitutes your consent to those changes.
13. Contact Information
If you have any questions about this Privacy Policy, please contact us at legal@anyverse.app.